How much does a custom CRM cost in the UK in 2026?

List prices as of 7 November 2026. HubSpot shows USD only, and this page makes no currency conversions.

Seat count decides the answer more than build price does. A £15,000 build pays back against Salesforce Pro Suite in 2.2 years at 10 seats and in 11 months at 20 seats. At 5 seats it takes 7.7 years.

HubSpot Sales Hub Professional costs $90 × 12 months = $1,080 per seat a year. Salesforce Pro Suite costs £80 × 12 = £960 per user a year. Both are list prices as of November 2026.

The next table shows how long each build takes to pay for itself. It compares UK-rate builds with Salesforce in pounds and US-rate builds with HubSpot in dollars.

How the payback is worked out

Payback in years = build cost ÷ (yearly subscription saved minus yearly running cost of the build).

• The GBP builds carry £600 a year of hosting (the top of Softomate's range) plus maintenance at 15% of the build cost. That is £2,850 a year on £15,000 and £5,850 a year on £35,000.
• Worked example at 10 seats: £9,600 minus £2,850 = £6,750 saved a year, and £15,000 ÷ £6,750 = 2.2 years.
• The USD builds carry 15% maintenance ($4,500 a year on $30,000, $12,000 on $80,000). The $1,500 HubSpot onboarding fee you avoid comes off the build cost. None of the USD sources gives a hosting figure, so these sums leave hosting out.
• Worked example at 20 seats: $21,600 minus $4,500 = $17,100 saved a year, and $28,500 ÷ $17,100 = 1.7 years.
• "Never" means the build costs more to run each year than the subscription it replaces.

The 15% figure is the low end of Edana's range. At 25%, every payback in the table gets longer.

To find the seat count where a build pays back inside three years, divide the build cost by 3, add the yearly running cost, then divide by the yearly price per seat. For the £15,000 build that is (£5,000 + £2,850) ÷ £960 = 8.2, so 9 seats. The £35,000 build needs 19 seats, the $30,000 build needs 13 HubSpot Professional seats and the $80,000 build needs 36.

Cheaper tiers move the line a long way. Salesforce Starter Suite costs £20 per user per month, or £240 a year. At 20 users that is £4,800 a year, so the same £15,000 build takes 7.7 years to pay back.

Integrations, user roles and reporting move the price more than the number of screens. Softomate prices each one as a separate add-on.

Basic UK GDPR work (consent capture, right to erasure and an audit log) comes included in reputable UK builds, according to Softomate. Moving contacts, deals and history from an old system is a separate job. Call IT Dev lists data migration as part of its enterprise tier.

Yarigai builds CRMs around a client's sales process, inside the client's own accounts. The client owns the code, the data and the accounts from day one, and there is nothing to sign up for.

1. A free 30-minute scope call on Google Meet. The client keeps the notes whether they hire Yarigai or not.
2. A blueprint of about a week, credited to the build. It contains a written plan, a clickable prototype, the monthly running cost, a fixed price and the payback maths.
3. The build, 2 to 6 weeks in the client's accounts, with a demo of working software every week. A single workflow can go live in about two weeks.
4. Optional monthly care. The client can cancel any month and keep everything.

Yarigai quotes a fixed price after the one-week blueprint and does not publish prices. The client pays AI and hosting bills at cost, and the monthly running cost is on the quote. A person approves anything that sends money, emails a customer or deletes data.

The guarantee reads "If the build isn't profitable for you, we won't build it." The blueprint sets out what the CRM replaces, what that costs a year and what the build costs. If the build doesn't come out ahead within the first year, Yarigai doesn't take the job. The seat tables above use the same kind of sum. See AI sales systems for what Yarigai builds around a CRM, and custom CRM or HubSpot for the three-year comparison.