A CRM built around how you sell
Your pipeline on a database you own. Emails, calls and meetings attach to the right deal on their own, and AI flags the deals that have gone quiet.
Works with Gmail, Outlook, Google Calendar, Stripe
AI sales systems that keep the pipeline moving
Sales teams lose hours to CRM updates, prospect research and follow-ups. We build the systems that do that work for them, inside the tools they already use, so their time goes on calls and closing.
What we build for sales teams
Already on HubSpot, Pipedrive or Salesforce? We build into the CRM you have.
Cold email that researches every lead
We find companies that look like your best customers, research each one, write a first line that proves it and send from warmed-up inboxes. The system sorts replies and pushes the warm ones to your CRM.
Works with Apollo, Clay, Instantly, Smartlead
Call notes that file themselves
After each sales call you get a summary, an updated CRM record and a follow-up email drafted for you to send.
Works with Zoom, Google Meet, Fireflies, HubSpot
Proposals in minutes
Answer five questions after a call and get a branded proposal with your pricing rules applied, ready to sign.
Works with Google Docs, PandaDoc, Stripe
Inbound replies in minutes
Every enquiry gets researched, scored, priced from your rate card and answered with a drafted reply and call slots from your calendar, waiting for one click from your team.
Works with Gmail, HubSpot, Pipedrive, Slack
Follow-ups that don't slip
The system tracks who hasn't replied and drafts the next follow-up on the day it's due, so no deal goes quiet because someone forgot.
Works with Gmail, Outlook, HubSpot, Pipedrive
What changes for your team
The same people, with their hours back for calls and closing.
- Typing call notes into the CRMCall notes that write themselves into the CRM
- Researching prospects one by oneAn outbound engine that researches every lead
- Building proposals from an old templateA branded proposal from five answers
- Chasing replies from memoryFollow-ups drafted on the day they're due
Outbound without the risk
- Cold email sends from separate, warmed-up inboxes, so your main domain keeps its reputation.
- You approve the templates, the rules and a sample of first lines before anything sends.
- Every email has an opt-out, and the system stops contacting anyone who asks.
- Only warm replies reach your CRM. The rest are sorted and logged.
How a build works
A free call, a blueprint that comes off the build price, weekly demos and a fixed quote.
- 01
Scope call
30 minutes, free
We map how a deal moves from first touch to signed and pick the step that costs your team the most hours.
- 02
Blueprint
About a week, credited to the build
A written plan covering what we'll build, what it connects to, what it costs to run each month and a fixed price. It includes a clickable prototype.
- 03
Build
2 to 6 weeks
We build in your accounts and demo working software every week. Your team tests it on real deals before it goes live.
- 04
Care
Monthly, optional
We monitor it, fix what breaks, move to better models as they ship and keep adding to it. Cancel any month and keep everything.
Questions about this service
Something else? Ask it on the scope call.
Do we have to replace our CRM?
No. If HubSpot, Pipedrive or Salesforce works for you, we build into it. If you've outgrown it, we can build a CRM around your sales process on a database you own.
Will cold email hurt our domain?
We send from separate, warmed-up inboxes and watch deliverability, so your main domain keeps its reputation.
Who writes the emails?
The system drafts each first line from its research on the prospect, using templates and rules you approve. You see samples before anything sends.
How soon will we see it working?
You see working software in the first weekly demo. A single workflow like call notes usually goes live about two weeks after the blueprint.
Other services
Most clients start with one system, then add the next once the first is running.
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Read moreAI customer support
A support agent that answers from your docs and order data, inbox triage with drafted replies and one help centre for your agent and your team.
Read moreTell us where your pipeline leaks.
We reply within 24 hours with how we'd fix it.